4 tips for creating a more engaging sticker design

4 tips for creating a more engaging sticker design 

Have you read about the marketing power of custom stickers? But maybe you are wondering what even makes a good sticker? How can you really wow your customers?

You have come to the right place. Whether you want to spread a message, promote your business or just show off your latest purchase, custom stickers are a perfect way to do so.

And we are here to share four tips for creating engaging sticker designs that will intrigue your customers.

  1. Keep it simple – don’t try to cram too much information into a small space

Simplicity is key when it comes to sticker design. After all, you have limited space to work with, especially if you want the information you do include to be digestible.

Instead, a simple sticker design can do wonders for your brand. Use crisp lines and basic fonts instead of adding too many words or images. With a custom die cut sticker, the shape of the sticker can even be used to add interest.

  1. Use effect materials to make your sticker stand out

Where your sticker design should be on the minimalist side, the material of your sticker can be a bit more out there. Did you know that many sticker printers offer great effect materials?

These are materials that sparkle, shimmer and shine. Turn your sticker into a real eye-catcher by choosing an effect material. Just think about a gold vinyl sticker – the perfect choice for a product launch or a limited edition campaign.

  1. Be creative with your designs – think outside the box!

Selecting a simple design does not mean that you cannot be creative. Quite the opposite, the sky is the limit when it comes to custom stickers.

You can try out different designs on various materials, or experiment with different colours on your material. If you feel a little stuck, most sticker printers offer customisable templates you can edit to create your own design in no time.

  1. Make sure your text is legible and easy to understand

This is the most essential tip we can give you. Even the best design is of no use if it is not legible. We understand the temptation of putting as much information as possible on your stickers, but this tends to end badly.

A good rule of thumb to keep in mind is that each letter must at least be 1.2 mm high. This roughly means 8pt depending on the font you use. This ensures that your text will print at a very high quality to match your overall branding.

We hope that you have found these four tips for creating engaging custom sticker designs helpful. With any luck, we’ve inspired you to create your own designs? Let us know in the comment section below.


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